Digital Marketing Blog

The Ultimate Cheat Sheet on e-Commerce Digital Marketing Strategy

The Ultimate Cheat Sheet on e-Commerce Digital Marketing Strategy


February 7, 2017 9:39 am / Nidheesh Chandran

Businesses are faced with the challenge of marketing their product, especially while making the decision on the perfect marketing method to use. TV and print media advertisement could be too expensive for your budget and may be out of your reach. Digital marketing also known as online marketing is a perfect option for you to reach your consumers as the use of the internet can replace other advertising options. It is impossible to survive in e-commerce without active participation in the social media community. Expectations from consumers are high these days and the competition from competitors is becoming fierce. Opportunities... View Article

Not getting enough likes & shares on your social media posts?

Not getting enough likes & shares on your social media posts?


November 29, 2016 11:36 am / Jacob Jose

It can be very frustrating when your social media posts are ignored (nor liked nor commented by none), though the post may have the potential to blaze up yet it captures little or no attention. Then you see another guy getting tons of likes and comments and shares on lame posts. The major agenda of a social media post is to share the greatness and beauty of it to your friends and to keep in touch with others, not in your immediate environment. You may have tried so hard to build relationships with some of your fans but the interaction... View Article

The Ultimate guide for generating leads using your website!

The Ultimate guide for generating leads using your website!


November 21, 2016 11:32 am / Nidheesh Chandran

Is your website driving real leads that can be closed by your sales team? Like any other company, you may be aware that you need convert-able leads. You aren’t very sure on how to begin. A lot of companies are yet to discover the best strategy for the generation of online leads via their website. So here is the Ultimate guide for generating leads using your website. First off, we begin by defining a lead. A lead is a person contacting you due to the interest he/she develops in the service or products of your company. The leads usually visit... View Article

8 points to consider while creating a wedding website

8 points to consider while creating a wedding website


November 7, 2016 11:37 am / Jacob Jose

Planning for weddings pose few challenges, especially when you are preparing for a large guest list. As soon as crucial details such as day and venue are set, you can commence spreading the excitement to your friends and family. The best way to do so is by making a wedding website. Websites for wedding are sometimes called “wedsites”. A “wedsite” is a fast way to make your guest have first-hand information about your wedding. These wedding websites are usually very important in the communication between the couples and their guests. Some of the important information to include on your wedding... View Article

Why your business needs more than just a website?

Why your business needs more than just a website?


October 31, 2016 9:31 am / Nidheesh Chandran

Some of us can clearly remember the times when the digital landscape was not a crowded area. Facebook and Twitter were still fresh in the market and they were yet to capture the attention of people around the world. Fast forward 10 years and it is obvious that the internet is no longer the same thing it was few years ago. A website about 10 years ago will place you at a competitive advantage to the majority of your competitors who do not see reasons to have one, but today a website alone is not enough. Your potential and current... View Article

10 ideas to promote event management business with social media

10 ideas to promote event management business with social media


October 19, 2016 1:55 pm / Nidheesh Chandran

Whether you are planning to host an online event or a physical conference, social media is a great tool to gain enough exposure to make it a huge success. These social media ideas for promoting events can aid event management companies to reach their target audience at a minimal cost. Following are the 10 creative ways to hit profit margins in the event management business with social media, thereby increasing engagement, sales, and awareness for your event. 1. Highlight video about prior events Written testimonials are good but insufficient on their own as they are sometimes not real or forged... View Article

7 points to consider while running online marketing campaign for startups

7 points to consider while running online marketing campaign for startups


October 14, 2016 6:43 am / Joseph Justin

A marketing plan is just like a business plan as it will aid you in making the best decisions as to how and where you expend your resources. Your chances of succeeding inflate when you put up a good marketing plan. The frameworks chronicled below will help you start up and create a best online marketing campaign for startups. 1. Back an idea with a plan It is brilliant to have an idea but they need to be properly organized to execute them in the best manner. For each idea, you have to recognize the scope of the project such... View Article

Money Matters | Download Free PSD Web Template

Money Matters | Download Free PSD Web Template


September 4, 2016 5:53 pm / Nidheesh Chandran

Download Free PSD web template for personal or corporate finance service providers website theme. This PSD web template is based on bootstrap 12 column and uses a Dark royal blue & Dark Yellow theme which can be customised and used for financial or other monitory related theme websites. Single page web template which has UI design widgets for services, blog, contact page etc. We are using Nevis font as the head font and Verdana as the base font. You may use this template for both commercial and personal projects and customize this any way you like. This means that you... View Article

Points I Have Learned While Starting Up A Tech Startup

Points I Have Learned While Starting Up A Tech Startup


August 4, 2016 10:29 am / Nidheesh Chandran

Over the past few months, while working hard to complete the beta version of our product, we came across various obstacles, which taught us many new things. While curating the overall process, there were a few points that my team and I went through in the span of decision making. I believe these are some of the best key points to be considered if you are thinking about creating your technology product startup. General Startups 1, Co-Founder is the X-Factor Forming a good team is the foundation that will create an amazing product. When two or more co-founders whose ideologies... View Article

Time Lapse video of  ‘Pottan Theyyam’ Painting – Cultural Dance Form of Kerala

Time Lapse video of ‘Pottan Theyyam’ Painting – Cultural Dance Form of Kerala


July 29, 2016 11:00 pm / Jacob Jose

Pottan Theyyam is a vivid, lively and colourful ritualistic dance which comes in the traditional art form of Theyyam, and is an essential part of the cultural mores of North Kerala, India. Theyyam is considered as god. According to legend, Pottan Theyyam is originated from Shiva. It is a form of resistance, symbolising goodness that would wipe out the social evils in the community. The theyyam re-enacts in ritualistic expressions the life of those personalities who had laid down their life for a social cause and is termed as a social satire.