7 Tools Everyone In The Digital Marketing Industry Should Be Using

Digital marketing is basically the usage of any digital or electronic means to publicize or endorse manufactured goods using various tools. Considering the fact that Internet advertising has been of immense reputation and for this reason, numerous agencies, organization, consultancies and portals have established. These aforementioned portals offer online digital marketing services like setting up the outline for total marketing strategies for companies’ assortment or counseling them with suggestions.

Despite the fact that it’s not easy, it’s key to remember that with the available key tools, digital marketing can improve a firm for the better. Asides driving traffic to your internet site, you’ll enhance your endeavors towards a yielding digital marketing strategy.

Here is a list of 7 tools every digital marketer should utilize.

1. Google Analytics

This amazing tool from Google provides you with site insights and gives advanced analytics solutions to monitor website guests on a real time basis. This means that you’ll be able to track and monitor the activities of a customer via the sales funnel all by using this tool.

It is important for any business in the digital marketing industry due to the fact that it helps you to comprehend ways to get your audience and drive immense traffic to your internet site. Everybody wants to know where their visitors are coming from, how much traffic they are driving to their site, which of their site pages that performing well and which of them are the visitors viewing when they decide to surf to another website. All these answers are provided by Google Analytics.

If by chance you already have a site; and you are utilizing Google Analytics, you are good to go! All you need to do is ensure you log into the Google Analytics dashboard to check if you are meeting your desired marketing goals so that you will be able to make proper decisions that will improve your business.

2. LinkedIn

This is a business-oriented social network that lays much emphasis on professional connections, career development, industry discussions and other sorts of business-related activities. In the event that the actual market for your services and products is from other businesses, then LinkedIn is the place to be.

Like Facebook, LinkedIn wants your business promoted on their website by setting up a page called the LinkedIn Company Page. Asides your personal page, this company page has the needed resources and resources to know more about the individuals following your brand, which is key for any business. It enables your audience in differentiating you from various competitors.

LinkedIn is an essential tool in the world of digital marketing because it enables a firm to grow an email marketing list, generate leads, post high-quality content which gives value to clients and customers, allows you to join groups and stay active, gives a face to your company, and build relationships. To crown it all, there is a page dedicated solely for digital marketers that supply updates to the latest innovation, best practices, and trends in digital marketing.

3. Canva

This is a new online tool for graphics design that helps you in timely content building. When you spend several hours using Photoshop and other online image libraries in order to build your info-graphics or Facebook cover image, or eBook; Canva is the ultimate choice for you.

With templates and layouts for established marketing content and a broad library of both paid and free instant artwork and images covering many subjects available within the application itself. It is a platform to create quick highly professional designs.

The drag and drop interface is easy to use and intuitive. So if you are an amateur designer, producing a great piece of content within a limited time won’t be a problem.

4. CoSchedule

This is a calendar tool for marketing and aids in planning, promoting, executing, and automating digital marketing.
This is achieved by eliminating the miscommunication, disconnected workflows, and complex spreadsheets while creating visibility in the ongoing projects.

Coschedule serves as the focal point for your inbound marketing since it unites content marketing, marketing projects, blog management, and social media marketing.

5. Buffer

Buffer is a tool that automates the timing of posts made on your social media networks. It has a modern interface, and options for adding various social networks, notably LinkedIn, Facebook, and Twitter.

It allows you compose status updates and tweets which can be posted immediately across multiple social networks. You decide whether to update the post immediately or later.

You can create many posts enough to fill your social media networks for a week; or more and add them all to your Buffer queue, and the app will post them at the appropriate time. It chooses a time based on most clicks and retweets happen. This amazing tool analyzes the entire usage of Twitter, not just your individual account.

6. Skimlinks

Skimlinks aids the digital marketers by giving them the power to make compelling content. This is achieved by facilitating insights on the sort of content that performs the best and likewise guides you on the expectation of the clients.

Skimlinks possesses numerous features with which your income increases exponentially while generated data helps to make additional cash from the sales of premium adverts. In the event that you have an insight about the service or products the client wants, then your content will be much better. As a result of this, the customers will eventually make more purchases.

7. Infusionsoft

Infusionsoft is a tool that aids in sales automation and marketing, and its goal is to help the small scale businesses thrive. Using this software, you can attract new people, improve the conversion rates, master e-commerce, manage each step of the sales process, and save time to enable you to do more work.

In addition, using this software; you can know the tactics of other successful digital marketers, which you can then implement to your business.

The best digital marketers are those that utilize these tools effectively. These tools can be extremely valuable for digital marketers who can make the most of it. Take time to study how to use them and you’ll be guaranteed success in the digital marketing industry.

8 Insane (But True) Things About Digital Marketing in 2017

The landscape of digital marketing is drastically changing as digital marketers are seeking to capture the attention of always-on and fast-moving consumers. The facts we will be discussing in this blog will help every digital marketer to conquer the digital landscape.

1, Digital Marketing, The CHEAPEST Way To Drive More Sales

Digital marketing is an essential tool for achieving success as businesses today. The advantages of digital marketing over the traditional advertising means are inundating. Digital marketing enjoys mobility as the number of devices that can be a means of connecting to the internet is rising at a fast pace. Everyone everywhere is subscribing to the bandwagon of technology and is available to all consumers wherever the consumers go, unlike the trado-advertising media. Global audience can be reached when your products and services are marketed online.

Digital marketing helps you to get very personal with a wider audience and also touch base with your specific consumers. Due to the other advantages of digital marketing, it is easier to conclude that it is cheaper than the native advertising medium. Newspaper advertisement, for instance, may gulp up the company’s entire budget depending on the region and the newspaper where the advert is placed. An online advertisement can be done with little capital and not lose the potential of reaching an unlimited number of consumers.

2, Online Advertising Budgets Are Sky Rocketing

According to eMarketer, the year 2017 is expected to be the first year that advertisement on digital media will surpass TV ad spending. About 87 percent of marketers are achieving greater return through digital advertisement compares to the traditional media. President and CMO of AdRoll, Adam Berke said that marketing is increasingly becoming more technological driven.

digital marketing 2017

Digital marketing allows advertisers to be smarter with their allocation of their advertisement budget and maximizing the return on money spent. Digital marketing allows for the measurable impact of the advertisement program and enables organization to easily measure the effectiveness of every campaign.

3, Mobile Rules the Digital Landscape

Google made an official announcement in the year 2015 that more searches take place on mobile devices than on desktop which was a confirmation of several years’ anticipation. The company reveals that 10 countries including Japan and the USA conduct google searches on their mobile phone including the mobile web browser and the google mobile search app than their computers. With this revelation in mind, there is a bigger market for digital marketers to explore.

4, Video Resonates with Consumers

About 7 billion videos are watched every day on YouTube and Facebook. This is an indication that consumers are very hungry for videos. Highlights of the importance of video advertising include:

  • 4 times the number of consumers would preferably watch a video about an item than read about it.
  • 1 in 4 buyers really loses enthusiasm for an organization in the event that it doesn’t have video.
  • Clients are almost half more inclined to peruse email bulletins that incorporate connections to video.
  • 4 in 5 buyers say a video indicating how an item or administration work is vital.

5, Programmatic is Everywhere

Programmatic ads have been growing as a result of the video. The sophistication of the programmatic technology improves the richness of data available to the audience. The importance of the usage of cookies is decreasing leaving behind a gap that must be filled by an alternative program that will help in audience identification, analysis, and segmentation.
All media types can make use of programmatic as it can work on transverse devices, screens, and several other media properties. This has helped in fuelling the urge for more actionable and richer customer profiles that can be addressed across channels.

6, Effective Marketing is Cross-Device Marketing

It is easy to fall behind competitors if a brand does not embrace a cross-device marketing strategy. An average consumer is believed to be connected via five different devices. Mastering the cross-device marketing as a digital marketer require you to

  • Deliver delightful experiences – Personalized content tailored to generate personal interest of consumers is a prerequisite for a successful campaign.
  • Improve targeting to stop wasting ad budgets – Ability to resolve cross-device identity enable marketers to get to people instead of web cookies, reducing wasting of ads and oversaturation of the ads. Brands should also work on targeting people with relevant messages alone as they focus on cross-selling and up-selling efforts.
  • See the complete customer journey – Seamless experience during the transition from one device to another is an experience every consumer look up to. A huge piece of the puzzle will be missed by marketers if they are unable to perceive and tie together the behaviors of the customer across devices. Marketers will be able to solve cross-device identity issue when they can design programs that react appropriately to needs and wants of individuals at every stage of their journey.

7, Wearable Technology is Making a Splash

An entirely new sea of data has been created for digital marketers as a result of the internet through the use of wearable connected technology. The good signs of the wearable technology include:

  • Millennial are embracing wearables: The younger generation tends to embrace the wearables as a higher percentage of the Millennial will not leave their house without their phones, ID, and debit cards. Marketing is also mainly targeted at this segment of the population.
  • Wearables improve customer engagement: Context is the biggest driver for wearable and the correct usage of the context will help to engage customers productively.

8, Location-Based Technology Drives Sales

Location-based technology is a valuable source of data to marketers and enables them to deliver personalized and timely messages to customers when they are with them.

If you have other true but insane facts about digital marketing kindly share in the comment section below.

The Ultimate guide for generating leads using your website!

Is your website driving real leads that can be closed by your sales team?

Like any other company, you may be aware that you need convert-able leads.

You aren’t very sure on how to begin. A lot of companies are yet to discover the best strategy for the generation of online leads via their website. So here is the Ultimate guide for generating leads using your website.

First off, we begin by defining a lead. A lead is a person contacting you due to the interest he/she develops in the service or products of your company. The leads usually visit your website and fill out the contact us form or dial your phone number on your website to call you.
Without completely redesigning your website, there are so many ways to increase your leads, sales, and revenue. We will see the simplest ways to grow your business significantly.

Perform a conversion audit

Conversion Rate Optimization (CRO) is targeted at improving your website to create the best experience for your potential customers. It is an essential strategy for the businesses wanting to stay ahead of their competitors.

If you want to ascertain that the designs of your website are great at converting traffics, you will have to perform a full blown conversion audit. The aim of the audit is to suggest ways through which you can simplify and streamline your conversion funnel in order to improve the general conversion rate of your website.

If you are able to identify the problems and correct them before the launch of your marketing campaigns it will give you a stronger base, to begin with, and reduce wasted fund on advertisement. You always need to split test and optimize your site.

Include testimonials and trust signals

Testimonials from people who are notable in your industry and can satisfy customers to have trust in your business. Showing forth industry accreditation and awards also solidifies your position in the marketplace and will tend to make your visitors feel comfortable while transacting business with you. Majority of leads come from trust. The trust built in the business leads to increase in sales and a repeat of business. Fake testimonials should be avoided at all costs as it can discredit your business. A business that suffers from such may never regain the trust of the client.

Identify where visitors are scrolling to and clicking

The heat map of your site will present a picture of places visitors’ click on your site and this will help you detect whats hot and whats not . This helps you make the necessary changes that can increase conversions.

The Confetti of the site will help you to identify where all the clicks come from based on referral sources and search items.

Scroll map will make you determine where the people are scrolling to and the point where some of the visitors abandon the page.

The overlay of the site will help you to see the number of clicks on every element of your page.

Heatmap tools like Crazyegg, Hotjar, and Mouseflow might come in handy for this.

Use call tracking

It is a brilliant idea to direct every source of your multiple traffic sources to dedicated landing paged displaying unique phone numbers. Call tracking will help you identify each of your marketing efforts that are generating calls successfully and those that are not doing so well. Majority of the call tracking services will make a recording of all the calls, which will help you in determining if your sales staff or the quality of the leads requires attention.

Analyze your Google Analytics data

If your traffic sources seem not to be producing conversions, you will need to identify what your traffic is doing before the conversion allows you to make significant changes. For instance, if you are able to identify that some of your social media traffic is not converting you can easily plan to reallocate the budget for such social media channels into other channels that are producing results. If you discover that most of your converts were engaging with your blog before their conversion, you can increase the content count and make use of distribution outlets to increase traffic to your blog.

A proper understanding of the workings of your Google analytics Data will help you to exterminate traffic sources that are not productive and increase your efforts towards marketing ventures with the highest conversion percentage.

Use an exit popup offer

A well-executed pop-up can increase your leads by up to 600% and even more. For instance, if you are currently generating about 100 leads a week, a simple exit popup can bring in about 600 new leads. This is done by adding few codes to your site. Pop-ups appear on the screen when your visitor is about to or has bounced. The pop-up help to keep your visitor engaged and is a good way to prevent lost leads as the interested visitor is about to bounce to some other site. Over time the pop-up exit can help to maximize your overall return on investment.

Live Chat Installation

Some business owners are tempted to believe that live chat is good only for e-commerce websites in their attempt to generate sales. Right, responses to pre-purchase questions can help to preserve sales and the operators of the chat can easily push consumers to sale. Interestingly, every website has so much to gain from this simple tool.

Consider a restaurant that is interested in generating reservations and physical visits to the location, live chat can help to catalyze the reservation as well as assist with other clarifications such as direction to the restaurant.

The chat service can be integrated with the mobile phones so that the business can easily monitor the chat through an employee. Live chat is a low-cost option that easily produces noticeable results.

Split Test Those Landing Page Changes

Changing the wording of a call-to-action and changing the color of an action button can lead to a greater conversion gains. You can keep track of all the changes with software like unbounce. It will help you to track the best performer of all the landing pages with slight variations.

The tactics discussed above are some of the most effective ways of generating leads with your website. When you adhere to them effectively it will boost your sales without a significant difference in your budget.

If you have another tested method, do share with us in the comment section below.

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