The landscape of digital marketing is drastically changing as digital marketers are seeking to capture the attention of always-on and fast-moving consumers. The facts we will be discussing in this blog will help every digital marketer to conquer the digital landscape.
Digital marketing is an essential tool for achieving success as businesses today. The advantages of digital marketing over the traditional advertising means are inundating. Digital marketing enjoys mobility as the number of devices that can be a means of connecting to the internet is rising at a fast pace. Everyone everywhere is subscribing to the bandwagon of technology and is available to all consumers wherever the consumers go, unlike the trado-advertising media. Global audience can be reached when your products and services are marketed online.
Digital marketing helps you to get very personal with a wider audience and also touch base with your specific consumers. Due to the other advantages of digital marketing, it is easier to conclude that it is cheaper than the native advertising medium. Newspaper advertisement, for instance, may gulp up the company’s entire budget depending on the region and the newspaper where the advert is placed. An online advertisement can be done with little capital and not lose the potential of reaching an unlimited number of consumers.
According to eMarketer, the year 2017 is expected to be the first year that advertisement on digital media will surpass TV ad spending. About 87 percent of marketers are achieving greater return through digital advertisement compares to the traditional media. President and CMO of AdRoll, Adam Berke said that marketing is increasingly becoming more technological driven.
Digital marketing allows advertisers to be smarter with their allocation of their advertisement budget and maximizing the return on money spent. Digital marketing allows for the measurable impact of the advertisement program and enables organization to easily measure the effectiveness of every campaign.
Google made an official announcement in the year 2015 that more searches take place on mobile devices than on desktop which was a confirmation of several years’ anticipation. The company reveals that 10 countries including Japan and the USA conduct google searches on their mobile phone including the mobile web browser and the google mobile search app than their computers. With this revelation in mind, there is a bigger market for digital marketers to explore.
About 7 billion videos are watched every day on YouTube and Facebook. This is an indication that consumers are very hungry for videos. Highlights of the importance of video advertising include:
Programmatic ads have been growing as a result of the video. The sophistication of the programmatic technology improves the richness of data available to the audience. The importance of the usage of cookies is decreasing leaving behind a gap that must be filled by an alternative program that will help in audience identification, analysis, and segmentation.
All media types can make use of programmatic as it can work on transverse devices, screens, and several other media properties. This has helped in fuelling the urge for more actionable and richer customer profiles that can be addressed across channels.
It is easy to fall behind competitors if a brand does not embrace a cross-device marketing strategy. An average consumer is believed to be connected via five different devices. Mastering the cross-device marketing as a digital marketer require you to
An entirely new sea of data has been created for digital marketers as a result of the internet through the use of wearable connected technology. The good signs of the wearable technology include:
Location-based technology is a valuable source of data to marketers and enables them to deliver personalized and timely messages to customers when they are with them.
If you have other true but insane facts about digital marketing kindly share in the comment section below.
Is your website driving real leads that can be closed by your sales team?
Like any other company, you may be aware that you need convert-able leads.
You aren’t very sure on how to begin. A lot of companies are yet to discover the best strategy for the generation of online leads via their website. So here is the Ultimate guide for generating leads using your website.
First off, we begin by defining a lead. A lead is a person contacting you due to the interest he/she develops in the service or products of your company. The leads usually visit your website and fill out the contact us form or dial your phone number on your website to call you.
Without completely redesigning your website, there are so many ways to increase your leads, sales, and revenue. We will see the simplest ways to grow your business significantly.
Conversion Rate Optimization (CRO) is targeted at improving your website to create the best experience for your potential customers. It is an essential strategy for the businesses wanting to stay ahead of their competitors.
If you want to ascertain that the designs of your website are great at converting traffics, you will have to perform a full blown conversion audit. The aim of the audit is to suggest ways through which you can simplify and streamline your conversion funnel in order to improve the general conversion rate of your website.
If you are able to identify the problems and correct them before the launch of your marketing campaigns it will give you a stronger base, to begin with, and reduce wasted fund on advertisement. You always need to split test and optimize your site.
Testimonials from people who are notable in your industry and can satisfy customers to have trust in your business. Showing forth industry accreditation and awards also solidifies your position in the marketplace and will tend to make your visitors feel comfortable while transacting business with you. Majority of leads come from trust. The trust built in the business leads to increase in sales and a repeat of business. Fake testimonials should be avoided at all costs as it can discredit your business. A business that suffers from such may never regain the trust of the client.
The heat map of your site will present a picture of places visitors’ click on your site and this will help you detect whats hot and whats not . This helps you make the necessary changes that can increase conversions.
The Confetti of the site will help you to identify where all the clicks come from based on referral sources and search items.
Scroll map will make you determine where the people are scrolling to and the point where some of the visitors abandon the page.
The overlay of the site will help you to see the number of clicks on every element of your page.
Heatmap tools like Crazyegg, Hotjar, and Mouseflow might come in handy for this.
It is a brilliant idea to direct every source of your multiple traffic sources to dedicated landing paged displaying unique phone numbers. Call tracking will help you identify each of your marketing efforts that are generating calls successfully and those that are not doing so well. Majority of the call tracking services will make a recording of all the calls, which will help you in determining if your sales staff or the quality of the leads requires attention.
If your traffic sources seem not to be producing conversions, you will need to identify what your traffic is doing before the conversion allows you to make significant changes. For instance, if you are able to identify that some of your social media traffic is not converting you can easily plan to reallocate the budget for such social media channels into other channels that are producing results. If you discover that most of your converts were engaging with your blog before their conversion, you can increase the content count and make use of distribution outlets to increase traffic to your blog.
A proper understanding of the workings of your Google analytics Data will help you to exterminate traffic sources that are not productive and increase your efforts towards marketing ventures with the highest conversion percentage.
A well-executed pop-up can increase your leads by up to 600% and even more. For instance, if you are currently generating about 100 leads a week, a simple exit popup can bring in about 600 new leads. This is done by adding few codes to your site. Pop-ups appear on the screen when your visitor is about to or has bounced. The pop-up help to keep your visitor engaged and is a good way to prevent lost leads as the interested visitor is about to bounce to some other site. Over time the pop-up exit can help to maximize your overall return on investment.
Some business owners are tempted to believe that live chat is good only for e-commerce websites in their attempt to generate sales. Right, responses to pre-purchase questions can help to preserve sales and the operators of the chat can easily push consumers to sale. Interestingly, every website has so much to gain from this simple tool.
Consider a restaurant that is interested in generating reservations and physical visits to the location, live chat can help to catalyze the reservation as well as assist with other clarifications such as direction to the restaurant.
The chat service can be integrated with the mobile phones so that the business can easily monitor the chat through an employee. Live chat is a low-cost option that easily produces noticeable results.
Changing the wording of a call-to-action and changing the color of an action button can lead to a greater conversion gains. You can keep track of all the changes with software like unbounce. It will help you to track the best performer of all the landing pages with slight variations.
The tactics discussed above are some of the most effective ways of generating leads with your website. When you adhere to them effectively it will boost your sales without a significant difference in your budget.
If you have another tested method, do share with us in the comment section below.