Inbound Marketing Process Aka what is inbound marketing?

Inbound is the right kind of digital marketing that your company needs to bring in more views, leads, conversions and revenues. Ever since Brian Halligan coined the term, inbound has been generating waves in the marketing world. Inbound marketing is all about attracting the right crowd, converting them using contents with intent and nurturing them through the sales process.

Inbound marketing is by far more superior and productive than the intrusive and interruptive traditional marketing. Nowadays people mostly avoid traditional marketing skipping TV ads, blocking spam calls and emails being junked or binned.


"STOP INTERRUPTING WHAT PEOPLE ARE INTERESTED IN... BECOME WHAT PEOPLE ARE INTERESTED IN."

86% Viewers Skip TV Ads
44% of Direct Mails are never opened
300M Spam calls take place every month in India

We view inbound methodology as an effective marketing strategy to bring prospects to your business by publishing remarkable appealing content. We focus on creating ‘quality contents with intent’ that the customers are interested in and educate them about your services in the process. Inbound brings customers to you. Since great content fuels the inbound methodology, tailoring content specifically for those who view your site can make them revisit the site for more information.

XakBoX focus is on increasing your marketing ROI and your business growth through a tailor made digital marketing strategy. Arriving at the right choice and affordable mix of different services enables the launch of a proper marketing plan to overcome competition in this aggressive market.



XakBoX Digital Marketing agency creates the best-inbound marketing strategy to solve your problems.



XakBoX comprehensive online marketing & advertisement package covers inbound marketing and more. Our packages are cost-effective, and are incredibly efficient, allowing you to develop a digital marketing strategy that is easy to follow and hassle-free.

Inbound marketing has a variety of tools which, when combined with the right strategy and planning, help optimize the web pages and enable them to generate leads and sales for your company

XakBoX inbound marketing services team has a store of knowledge and expertise, having worked with numerous companies, to propel their marketing efforts in the right direction. We diagnose the customer needs and create demand for inbound marketing services bringing more visitors to your site. Our clients can happily vouch for the ascent on their leads using our inbound marketing strategy.





300% Improvement in Lead Generation.

our inbound marketing process

Buyer persona

A buyer persona can be deemed as a semi-fictional representation of your ideal customer based on market research and real data about your existing customers

Since all markets are buyer oriented, getting to know your buyer is the first step for any successful business venture. It is the prime responsibility of clients to foresee ‘what’ are the customers ‘needs’ and fulfill them accordingly. Making a persona gives a deep understanding and insight into goal -directed buying behaviors.

XakBoX covers you every step of the way from analyzing your customers to detailed persona development. On the basis of the buyer persona, XakBoX creates appropriate contents, product development, sales follow up and all engages in all other aspects that go into the conversion and retention of your customers. We help you analyze what type of customers' approach you to what type of customers should you target.

Buyer persona

Editorial Calendar

Every great businessman keeps a pocket diary in which he marks his schedules. Why should your business be any different? After all, "a goal without a plan is just a wish!" Schedule your programs and prepare a list of what you plan to publish.

An editorial calendar helps your team to have a clear workflow to know what is being done and what still needs to be done. Thereby not just expanding productivity, but also ensuring the team publishes content consistently.

XakBoX ensures that you have a complete plan for your publishing process of valuable content. We help you collaborate, schedule and automate all your content marketing strategies and we ensure you stick to the schedule of your editorial calendar.

Editorial Calendar

Site Optimization

Site optimization is a set of age-old techniques exploited by marketers to stay uptight in the digital competition.

The inbound methodology takes advantage of the user's query, it involves providing suitable information that the users are seeking. Optimizing tools analyze the site and increases its speed, picks the right keywords and improves overall chances that your website will be indexed by search engines. Thereby bringing in more traffic and generating leads

Our specialized SEO team at XakBoX provides you with the expertise needed to optimize your website and generate visitors to your site by obtaining a high ranking in the search engine pages of Google, Bing, Yahoo etc.

Site Optimization

Content Creation

If you're not using content marketing as a prime strategy to reach your audience, then you're already behind. Content marketers have seen 6 times conversion rates than those not adopting it.

If you're not using content marketing as a prime strategy to reach your audience, then you're already behind. Content marketers have seen 6 times conversion rates than those not adopting it.

In our experience, content marketing has proven to be very effective when done right. Our team of professional copywriters picks out the right keywords and craft them together to create a personalized experience for your users. XakBoX contributes digital content that helps drive traffic to your website and thereby boost your business.

Content Creation

Landing Pages

So you've managed to create a charming website for your business. And you've optimized your site to be SEO friendly and your page views are soaring. But now how do you convert these visitors into customers?

Landing pages answers that question. They are designed for a single purpose: to get website visitors into the next stage of the buying process.

Landing pages answers that question. They are designed for a single purpose: to get website visitors into the next stage of the buying process.

Landing Pages

Content Promotion

Effective content promotion involves creating relevant contents and distributing them at the right place and at the right time to help boost your business. XakBoX currently uses few effective and result driven techniques for online advertising.

A PPC campaign is the fastest way to gain visibility and gives instantaneous results. Your ad stays on top of the search engine and can target specific types of potential clients.

A PPC campaign is the fastest way to gain visibility and gives instantaneous results. Your ad stays on top of the search engine and can target specific types of potential clients.

Content Promotion

SOCIAL MEDIA PROMOTING

Social media exists at the intersection of humanity and technology. Though an enormous amount of people are spending tons of time online, only a handful of marketers have mastered the art of using social media to build communities within the business market and gained customers through it. Social media marketing guarantees higher brand recognition.

Facebook, Twitter, Instagram, Pinterest, LinkedIn.

We customize your content specific to each social media platform to promote your brand to a global audience. XakBoX creates that buzz for your business keeping it as a top priority for millions of web users.

SOCIAL MEDIA PROMOTING

EMAIL MARKETING

Email marketing used as an outbound tool bombarded unsuspecting users with thousands of spam mails. At XakBoX, we improvise in integrating email marketing and inbound campaigns into content based marketing to be the pulse and a powerful tool to improve your client-customer relations.

The key is to send relevant and valuable content to your subscribers and also open up a two-way communication so they would keep coming back for more.

XakBoX’s properly implemented email marketing program with relevant and valuable contents drive traffic to your web pages, keeping your audience engaged, encouraging re visits and build stronger customer relationships.

EMAIL MARKETING