With 425 million mobile users and 100 billion connections, the monthly social media users have amounted to nearly 850 million! Astonishing?! Well. Not really. This figure is assumed to go up to the height of its attainability in the near future!
Social media can well be defined as an electronic tool that serves to connect people remotely at their convenience. Some versions of this tool are Facebook, LinkedIn, Twitter, and Pinterest among others. Social media continues to evolve and this evolution can be categorized on the basis of the reasons why people prefer to use them as:
It helps people connect with people, communicate, and also to make new ones.
It helps people to create and share details on what they do with the rest of the world, as a tool of social networking.
It is an avenue where people connect for their daily devour, be it job requirements or others
When social media marked its beginning
After the invention of blogging, social media began to explode like never before. The site like MySpace and LinkedIn gained huge recognition in the early 2000s. Photobucket and Flickr were used considerably for online photo sharing. YouTube evolved in 2005 and created an entirely new model for people to share and connect with each other across large distances. Facebook and Twitter had a huge fan-base as soon as it marketed its online presence in the year 2006. These sites still remain some of the most popular social networking sites on the Internet as omnipresent and inevitable social media tools. Spotify, Foursquare, Tumblr, and Pinterest popped up, creating their own specific social networking niches.
Social Media Categories – Bits and Pieces on the Internet
The evolution of social media has made people create space for social media tools depending upon their requirements.
Social Networking [Facebook, MySpace, Nung and so on]
Collaborative Tools [Basecamp, Google Docs, Chatter and such]
Wikis [Wikipedia, Webopedia]
User Reviews and Rating Sites [Google, Yahoo]
Blogging [WordPress, Blogger, TypePad and such]
Social Bookmarking [Pinterest, Reddit, Digg]
Business Social Pages [Facebook Pages, Google +, LinkedIn and so on]
Facebook leads the pack of the top social networking sites in the world with a huge margin of 22 billion. Youtube follows the league 19 billion monthly active users. The third-ranking is bagged by Instagram. Qzone, Weibo, Twitter, Reddit, Pinterest, ask.fm, Tumblr, Flickr, Google+, LinkedIn, VK, and Meetup are ranked the top 15 on the list of globally popular social networking sites!
Impact of Social Media on the General Public
The flood of new technologies has led to the expanded use of social media networks. People have changed their way of communicating. A survey report stated that 71% of teenagers have a Facebook account. They tend to spend a minimum of 2 hours per day on social networking sites. And as for adults, the total time spent on social media sites across PCs and mobile devices increased by 99% to 121 billion minutes as compared to the statistics of 66 billion minutes in July 2011.
Impact of Social Media on Politics
Pew Research study claimed 62% of people get their news from social media. New around the clock – This is the impact of social media on politics. New technologies and social media have changed the communication between the Government and the citizens. This is characterized by:
Active participation of citizens in public affairs.
Close collaboration between public services and between the Government and the citizens.
Transparency of the State activities.
Direct interaction with politicians.
Impact of Social Media on E-Commerce
Statistic reports from how a customer-first interacts with a brand to the checkout stage, to a post-checkout stage, social media is a driving force. Statistics via Google Analytics show that social media drove traffic and sales to 20 e-commerce websites. It showed that social media accounted for the major traffic to these websites. Over the past year, they received 100,000 visitors per day on average.
Impact of Social Media on Training, Development
Blogs, Wikis, LinkedIn, and Podcasts form new tools for learning in many educational institutions. Social media has contributed to an increase in long-distance online learning and development. With social media, it is convenient to develop skills on the latest and most advanced social media techniques. This is a more competitive strategy for successful training and development.
It motivates learning.
It helps provide an effective platform for enhancing knowledge.
It helps to exchange ideas and increasing networking skills.
Impact of Social Media on Business
Social media benefits business activities because they can be accessed on the run! Via smartphones and tablets, businesses are benefited because of their location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communications, sales promotions, or discounts, relationship development, and loyalty programs as well.
Marketing Research – data about offline consumer movements and activities can be accessed even to the minutest detail. The social media comments made during a business visit of a client can also be known.
Communication – Mobile and desktop communication has 2 forms:
1. Company-to-consumer – This is where a company may establish a connection to a consumer based on its location. 2. User-generated – This depends completely on user-generated input.
For instance, McDonald’s offered $5 and $10 gift-cards to 100 random users that checked-in at their restaurants. This increased their check-ins by 33%.
Sales Promotion and discounts – Social media networking allows companies to promote sales to specific users at specific times.
Loyalty programs – This is done in order to increase long-term relationships with customers.
How social media beneficial for your business
From 2006, the growth of social media is unexpectedly very high! Facebook and Twitter have captured millions of users in a few years’ time.
It’s straightforward to envision that social media marketing could be a key element for fulfillment in business growth. Social media has a large potential to achieve the right audiences very quickly and cost-effectively.
When you communicate with customers on an individual basis on social media, it makes them more loyal. Loyal customers rely more on you, stick with you longer, and will refer you to their friends.
We all know that information is power. People can only tackle power by distributing the right information on the right media. Nowadays social media play a vital role in the distribution of information in today’s world.
Channels like Facebook, LinkedIn, Twitter, and others have made it possible and easy to gain information at the push of a button.
With consistent updating, the proper social media marketing strategy can result in raised traffic, better SEO, higher conversion rates, improved brand loyalty, better revenue, and much a lot of.
There are nearly no reasons to not implement social media into your marketing strategy. Since it’s thus cost-efficient, there’s hardly anything to lose. Your competition is probably already on social media, therefore don’t allow them to take your potential customers. The earlier you start, the earlier you’ll see growth in your business.
Business Developer, Certified Inbound Marketing Expert | Co-Founder & CEO at XakBoX Digital Marketing. Skilled in Business Planning, Start-up Ventures, UI Designing, and Mobile Application Development.
About XakBoX Digital Marketing Studio
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
We offer Digital Marketing services that help business websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
XakBoX is a Google Partner & Hubspot certified Digital Marketing Agency in India. We help you in building a base platform to start out your online marketing campaigns by creating quality websites and mobile applications, then attract and connect with your targeted audiences through Content Marketing, SEO, and Online Advertising. Our mission is to serve our customers as our dedicated business partners. Your success is our passion. All the marketing strategies we create are designed with the results in mind. We strive to give a competitive advantage and produce measurable outcomes in all of our efforts. Our Digital Marketing team has years of experience in Inbound Marketing methodologies and we are Google Certified Partner in Online Advertising, which enables us to deliver not only just conventional websites but also Growth-Driven Websites which convert visitors into leads.