E-commerce in the today’s world is growing swiftly; this swiftness has made the entrepreneurs witness massive alterations in business trends and statistics. A keen eye is imperative for online business owners to know what’s hot in the market and what’s not, especially the successes and failures.
Entrepreneurs including the veterans and the neophytes come across a common question when analyzing their businesses. The issue is which mistakes the moguls tend to commit when planning and starting an e-commerce portal. The beginners are keen on learning how to avoid them and the experienced love discussing them to find an innovative approach to solving them.
Below is the list of the most important business flaws that every business owner should consider when running an online business:
1, Working for an Online Business Single Handed
Working alone can demotivate you out of your business; always get a helping hand. Keep your entrepreneur friends along to ensure they give you the right advice. Also, get people into your business to work the business plan out. You will need people, be it customers, service providers, vendors, and assistants.
Quitting wouldn’t be a solution to any business issue. Keep in touch with well-established entrepreneurs who can guide you through the entire process. They will prove a valuable resource over the time.
2, Becoming a Sheep That Flocks Together
“A business has to be involving; it has to be fun, and it has to exercise your creative instincts.” The saying by Richard Branson stands perfect for a new venture.
You have to give your consumers a distinctive motive to purchase your product/service online. The competition is high and is will be hard for your business to survive if you do not have a combination of innovation and technology in your business idea.
It is not necessary that if a product/service offering has worked for another business, then it would work the same for yours. People have already tasted the wine; now, they want something ‘more distinct’ and ‘better’. Yes, the customers want it both together! Demonstrate your product distinctiveness before your site visitor clicks on the back button.
3, Delaying Your Product/Service Launch
The foremost mistake that people make when starting a business is waiting too long before launching a product or service. They have various reasons for this delay.
Some people get wedged in blogging and podcasting forgetting the fact that they should be offering their product or service for sale on time. There are various reasons behind this ‘hamster wheel’ of content exposure, which includes:
Trying to build massive magical audiences such as website subscribers or visitors
Finding it hard, working on both blogging or podcasting and brand building together
Being unconfident on developing the desired product fearing the possibility of product failure
If you have planned to start an online business; take the challenge confidently. Overcome your fears, no matter what reason you have; address your biggest possible risk, heads-on. This is going to be a continuous process when running a business; success and failure are two sides of a single coin.
4, Overlooking the Depth of Your Online Business
No matter what business you choose, you should be in love with it. If you are not interested in your business, not one else will be. You should have in-depth knowledge of the industry, niche, target audience, products, and services. You should not know to feed in fresh, creative ideas to blow the market away. You should have the acute stamina to survive the highly competitive marketplace of the recent time.
Remember one thing in mind; you lose focus, you lose business. Passion and success go hand in hand. If you don’t care about a topic, don’t choose to make investments in it.
5, Blogging by Itself Isn’t Enough for a Business
Blogging is a great platform for growing target audience, sharing ideas and connecting with the right niche; however, it isn’t just enough if you are planning something ‘big’. You should also consider the below social marketing ideas to ensure you are on the right track to a successful business approach:
Social media engagements
Do not interpret blogging with business because the blog is not a business; it is an essential part of the business. Add the above to your to-do list and see the difference!
6, Ignoring What Your Customers Have To Say
Focusing only clients who validate your product or service isn’t going to be enough. Listen to all types of customers; especially the unhappy customers. Understand their grievances; listen to why their clients are asking for a refund.
If you come across consumers who bought your product/service but aren’t using it, then ask them the reason. Understand their problem and find a solution.
The theory that ‘the customer is always right’ is not just a saying; they are the ultimate revenue generators for your business. You may not be able to visualize what your customer can; get appropriate suggestions from them. Providing verbal service may not be enough; put your solutions to action.
7, Disregarding Insignificant Issues
Finding the right audience is not the right way to approach a profitable business. Most companies witness failure not because there’s no one to buy its products/services out there but because the team associated with the firm lacks on addressing significant problems. Several reasons may be countable:
You may not find the problem important enough to be discussed
You may be involved in solving a problem, which is not as important
If you manage to solve the correct problem at the right time, you will not have to look around for customers; your customer database will build itself.
8, Expecting the Highly Unfeasible
Tables don’t turn around overnight; online business just like any other venture is a massive undertaking. Neither it is going to be easy, nor is it going to be quick, especially if aren’t 100% dedicated to the venture; for instance, either if you are traveling or if you are employed full-time.
Setting a deadline would probably fail, especially if you are setting up a weekly or monthly timeline. There’s nothing live overnight success. You shall always alter your business plans by re-writing the plan and changing strategies. Take to an experienced entrepreneur and they may be able to guide you through your successful plan.
A successful business runs with enormous motivation, creativity, and positivity. If you have also experienced the same, please share your views with our readers and us.
Business Developer, Certified Inbound Marketing Expert | Co-Founder & CEO at XakBoX Digital Marketing. Skilled in Business Planning, Start-up Ventures, UI Designing, and Mobile Application Development.
About XakBoX Digital Marketing Studio
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
We offer Digital Marketing services that help business websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
XakBoX is a Google Partner & Hubspot certified Digital Marketing Agency in India. We help you in building a base platform to start out your online marketing campaigns by creating quality websites and mobile applications, then attract and connect with your targeted audiences through Content Marketing, SEO, and Online Advertising. Our mission is to serve our customers as our dedicated business partners. Your success is our passion. All the marketing strategies we create are designed with the results in mind. We strive to give a competitive advantage and produce measurable outcomes in all of our efforts. Our Digital Marketing team has years of experience in Inbound Marketing methodologies and we are Google Certified Partner in Online Advertising, which enables us to deliver not only just conventional websites but also Growth-Driven Websites which convert visitors into leads.