It can be very frustrating when your social media posts are ignored (nor liked nor commented by none), though the post may have the potential to blaze up yet it captures little or no attention. Then you see another guy getting tons of likes and comments and shares on lame posts. The major agenda of a social media post is to share the greatness and beauty of it to your friends and to keep in touch with others, not in your immediate environment.
You may have tried so hard to build relationships with some of your fans but the interaction is absent. You have been bothered about what to do to increase the engagement on your social media posts. This article shall explain to you the reasons behind the low impressions of your social media posts and the ultimate solution to make them go viral and have all the fame they deserve!
Posting the wrong subjects
The greatest power of the social media posts lie in the images that explain a story. Random pictures about just anything may not be interesting. The pictures that tell a story should be able to wow and captivate your audience, it should keep them in suspense. They should click it out of curiosity.You must avoid the urge to post just any memes until you are sure that it is relevant and trending, and it will be also interesting to your audience.
Virtually all subjects can be done well and prepared to earn a lot of engagement but likewise, all subjects can also be overdone and end up driving users away.
Overdoing Hashtags and mentions
Twitter and Instagram have some limitations on the text boxes. This is designed to keep the length of description short. Post of around 80-100 characters has been proven by social pressure to earn the most engagement. Instagram for instance, has a limit of 30 hashtags per comments and photo but that is way too much. Though the whole 30 is available but you should not exceed ten. The more the hashtags in your contents, the lower the interest the hashtags will generate.
Mentions on both Facebook and Instagram can be very potent due to influencer marketing, the new trend in marketing. Interaction with high profile users and enlisting their help in the promotion of your content is a powerful way to increase the awareness and even increase your followers. Search for people who usually post similar content to yours and mention them because you perceive they will like what you have posted.
You don’t include call to action
So your post has the potential to go miles with it. But it just isn’t getting any likes! How can you be sure of whether any of your friends saw it or not? That’s where the call to action scheme works and increases your reach spontaneously, ensuring it reaches the right people and gain its well deserved likes. Framing posts to grab the attention of your fans is not sufficient on its own except you include a call to action. Call to action is a great way to drive likes, comments, and shares. Some tactful ways to ensure that fans interact with your content include:
- Use of statistics to make your point
- Provide the benefits of clicking the link
- Ask questions
- Help your fans to unravel something new
You don’t post enough
You might quickly wonder, how often should I post on my social media page? Too often like that dude who irritates his fans with too many posts and frequent status updates about what he is eating, thinking or feeling?
Some of us dread the thought of overwhelming fans with content and others fear no signs of any engagement on a shared post that we thought was pretty cool.
These concerns are very valid but aren’t strong enough to withhold you from posting great content and sharing stuff with your social circle.
Engagement will be available as long as the content posted adds value to the reader. If your fans enjoy what you share currently, there is no reason to be afraid of further sharing because they will definitely be wanting more. More content also gives your friends the opportunity to engage with you.
All you have to do is experiment to see what works with your audience but make sure the contents are tested when your fans are most active online. Studies suggest that social media is active mostly in the evenings,
which brings us to our next topic.
You post at the wrong time
This will get you thinking, are posts not all about engagement? Yes, they are.
But before engagement can take place on your page, your page and profile must be very visible to your followers, friends, and family.
Visit your Facebook insight, for instance, to see when your fans are usually active online. The times most of your fans were online and very active in the past week will be shown to you. You can thereafter test each of the time slots around the highly popular times to see the one that works best for your page. Studies suggest more posts are being posted on Sundays(no wonder!) and the numbers are quite high on Fridays and Saturdays
Lets say your post went viral, but doing a poor job of keeping up with the commenters is bad for your reputation. When your post is shared, you can come in and send a ‘thank you’ for the share in the comment section. If a question is asked by a user, you must try to respond to the question within a reasonable time. If a suggestion is offered, consider the suggestion and inform them about it.
Social media engagement is not a one-way interaction, although it appears like that. Whenever your posts are liked by a user, they are showing interest. You can inturn visit their profile and check if you enjoy any of their own posts too and hit the like button.
If the comments are negative, you have to take your time to apologize and contact the commenter in order to make things right. You may not be able to always make things right but your effort will be made public and this will show to others that your company really tried. If the comments are spam, they should be moderated immediately or deleted.
Accidental Privacy: controlling your private settings
Some of us would prefer to silently lurk on social media sites without being active all the time or simply because we think we aren’t cool enough, others make a mistake of turning their profiles inaccessible by the public. Although it is a simple mistake, it becomes an issue when one accidentally changes the settings. If your account is made private when filling the information to bring your profile into the public eye. A private profile means that users will need to make a request for your approval to view your posts and many users will not be willing to play along with it. You only need to make your account private when you are closing it as a result of being hacked and you have to recover it or when you decide to quit the site. But any other reasons are not good enough.
To ensure your posts get a high impression, they must stand out with the quality pictures and interesting content. Avoid poorly edited photos and low quality photos at all costs. You must concentrate on high-quality content and not high volumes of content. After trying these out, let us know if they worked on the comment section below.